T-Mobile uses the color pink to advertise fun.  Many of their ads focus on the ability to travel with the company’s plans, more music, streaming, and the ability to have fun with others.  In the Boundless Ad, the color pink is used not only as a background to the copy but also as a cartoon plane flying around the earth.  Traveling is an exciting hobby for different people and T-Mobile makes that possible.  The Football Fever Ad uses the iconic pink on the thermometer instead of the usual red band on thermometers to assist in making the thermometer the center of the ad.  The Make the Good times Great Ad combines the two ideas of the previous advertisements, the ability to use the network anywhere to have fun.