Chester Valley Dance Academy
In 2012, I worked with the director to rebrand the website to something more modern and up to date at the time. Since then, I have aided the studio in creating consistent branded digital and print materials, advertisements, banners, and media assets. I currently manage the various social media platforms, create content, and am responsible for photography, videography, and creation of promotional materials. Additionally, I handle annual fundraising campaigns. In 2021, I worked with the studio director to rebrand and develop a cohesive modern and professional look and feel to all marketing materials, website, and logo.
Logo Development
Marketing Materials
Social Media
Merchandise
Villa Maria Academy Dance Company
As a part of my role as the Dance Company Director (2018 – 2022), I created opportunities for young dancers to experience a professional photoshoot. With this experience, came the opportunity to work with a professional photographer to create staged shots to be used for promotional items as well as content for the Instagram (@vmahsdance), which I managed. I staged these dancers and provided tips on how to properly pose and move for the camera. I used the Instagram account to highlight Company students and their accomplishments and performances throughout the year. This platform provided a great way for prospective students to get a feel for our program and encourage them to apply to the school and audition. In addition to managing the Company’s social media, I created promotional materials in collaboration with the school’s Communications department and directed various dance films during the Covid year as a part of the course’s Dance on Film curriculum.
Day of Dance, Koshare Dance Collective
As the Co-President of the Koshare Dance Collective (2015 – 2017) I had the opportunity to create a Day of Dance Workshop for the Geneva, NY community. Throughout planning this workshop, I series of digital and print advertisements. In addition, I created the Koshare Instagram account to better connect the club members with each other and the community Koshare.
TANINA URBANSKI 